About Pat Lafferty

Pat has spent the last three decades in the marketing field creating every conceivable form of marketing communication, from two-word billboards and 140-character tweets to 600-page websites and 20,000-word whitepapers. He oversaw the development of comprehensive, multi-channel marketing campaigns for both small retail shops and large corporations, conceiving concepts and creating messaging as well as writing, editing and proofing final copy. In addition to his professional writing, Pat writes in his spare time. He’s had two novels and a few dozen short stories published and currently has a handful of other projects in various stages of rejection.